Our real estate agents are thrilled with their Pay Per Click (PPC) advertising rates and the ranking they receive in Google. Though the real estate industry advertising costs can vary.
What is PPC?
PPC is one of the most cost-effective forms of lead generation in real estate.
Real Estate PPC
PPC stands for Pay Per Click in online advertising and refers to the cost you pay every time someone clicks one of your ads. The term PPC commonly refers to the search ads that show up at the top of search engine results.
How to Show Up in Top Search Results
In order to show up in search ads, you’re required to bid in the Ad Auction, on a variety of keyword phrases in order to show up. For example, you could advertise to users searching Vancouver Island Real Estate or Island Homes For Sale. Every time someone clicks one of your ads, you pay a fee.
PPC advertising exists on all search engines which includes Google, Yahoo, Bing, Amazon, and Yelp, but Google is leading the way by far.
Real Estate Industry Advertising Costs Averages.
Real estate agents and brokerages want to know what the cost per lead will be when considering Pay Per Click advertising. There is no simple answer, which you can read about in, How Google Ad Auction Works?
- Across industries, the average CPC in Google Ads ranges from $1.00 to $7.00.
- In the Real estate industry, PPC cost per click typically ranges between $0.50 to $4.00.
- Our CPC average cost is $0.38 to $1.50
The Return on Investment (ROI) of Real Estate PPC.
Your website and landing pages are an investment. They are active and should be forever evolving with updated information and content. They are not static like a business card or billboard.
The fastest and most effective ways to generate traffic to your website and landing pages are:
- To consistently add original and relevant content, and to share it regularly across all of your social platforms. (free – only time).
- Pay Per Click (PPC) advertising.
Our advertising services are exclusive to RE/MAX of Nanaimo and RE/MAX Camosun REALTORS® only.